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About Us

beach true north hat paddle on

The true North way was born from the idea of being able to make a statement.

In 2018 co-founder Tom jumped at the opportunity to work with his father and moved from Nebraska to Florida to launch a custom woodworking and furniture business. While experimenting with new equipment at their shop, Tom had the idea to create a custom ‘piece’ to showcase what was possible with all the tools, software and equipment at his fingertips. In early 2019, the first ‘plank’ was born, a machined piece of wood connected to his at with glue and magnets.

Later in 2019, while on a trip to Chicago to celebrate his friend, Ryan’s 40th birthday, Tom gifted Ryan a hat with couple custom pieces…Ryan knew right then and there Tom was onto something and this idea needed to be shared.

Soon after their trip, Tom and Ryan teamed up to form the true North way. We are excited to give you the opportunity to celebrate what drives, inspires and motivates you. Honor your journey and do it your way!