How It Works

The true North hat
One hat, unprecedented possibilities.

The hat that started it all...the trueNorth hat has been designed with creativity, freedom and flexibility in mind. Never before have you had the opportunity to easily change your look on-the-go.

Our proprietary interchangeable ‘planks’ can be swapped out depending on the mission you are supporting today. Our hat was born from over a year of research, innovation and development.

You pick the style and color of your hat, then the position of your plank (left, center or right) and finally the designs of your choice. Our high-temperature neodymium magnets allow you swap out your look as often as you like.


-Premium hats

-Curated selection of the finest wood

-Hand assembled in the USA

-Precision machined designs 

-Professional Grade Construction


-Virtually endless customization

-Weather and water resistant 

-Update your look on-the-go

-One of a kind. You are getting a plank that has been hand-selected and machined to showcase the beauty of wood. In many regards, even after being cut, wood still behaves like its ‘alive’, it responds and reacts to its environment.  The beauty is in the wood’s unique grain, composition, and structure; therefore, you are receiving a one of a kind. 

Your journey begins HERE!