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How We Got Here

 

In life, most good things do not come easy, they are forged from hard work, adversity and failure. The true North way is no different…

One seemingly 'simple' idea has led to years of research, testing and development. Through collaboration and innovation we utilized technology across multiple industries to create the true North hat. After much trial and error, we built a hat that not only looks great but will also stand the test of time.

From day 1, we committed to building a quality product that you would be proud to wear. We made a promise to prioritize comfort, style, and quality above everything else. Great care was taken when selecting the raw materials to incorporate into our final product, we sourced the best equipment we could get our hands on. Many long days and sleepless night were spent testing hats and sourcing the best wood so it would perform to our standards.

We combined computer aided drafting software, CNC machining, guitar bending technology, industrial-grade hat presses, screen printing and specialized high-temp neodymium magnets to create the most unique and versatile hat on the market. 

We set the bar high and did not compromise. As a result, to our knowledge, this is the most innovative hat ever created.